We are driven to promote plant-based eating by providing consumers with plant-based foods that have adventurous, bold and creative flavors. We want the food to be delicious, healthy, satisfying and sustainable. We also want to inform people about the enormous benefits of getting more plants into their diets.

Wild Root is starting its venture with frozen pizzas because we could not find any plant-based frozen pizzas at the grocery store that we liked. In the future, we may develop other flavorful plant-based products.

We know that there are many reasons to eat plant-based: a concern for the environment, a care for animals, and a desire for better health. We care about all of them and want to encourage as many people as possible to add more plants to their diet.